The Ibrox Stadium could be renamed the Sports Direct Arena as Mike Ashley is thought to be in talks over the naming rights for Rangers’ iconic ground. The Newcastle owner is [...]

We’ve had to persevere with the gaudy blue and red Sport’s Direct Arena logo splashed across the stadium we all know and love for a year now. But finally, Newcastle hav[...]

Last week we were all overjoyed with the news that St. James’ Park is back! And now for the pictures we’ve all been waiting for… Good riddance ‘Sports Direc[...]

Newcastle United have officially signed a four-year sponsorship deal with payday lender Wonga – making the company the club’s main commercial sponsor. The deal, reporte[...]

Newcastle United announced their four-year sponsorship deal with Wonga today – and best of all, the payday lender has decided to rename the stadium St James’ Park. The [...]

A lovely sight. Eight months after St James’ Park was renamed Sports Direct Arena by Mike Ashley – the only name of the stadium is back for the Olympics. Toon fan @DeKu[...]

St James’ Park has once again been painted onto the Newcastle stadium in protest to the rebranding of the ground. It is the third time that graffiti has been plastered across[...]

A 16-year-old has been arrested in connection with Thursday night’s reserve team derby at St James’ Park, where Sports Direct advertising was ripped down. The Sports Di[...]

Police are looking into allegations of criminal damage after Sports Direct signs were thrown onto the pitch during last night’s Tyne-Wear reserve game at St James’ Park[...]

Newcastle managing-director Derek Llambias has admitted that he and owner Mike Ashley still call the club’s stadium St James Park and NOT the Sports Direct Arena. The Toon hi[...]